27.5M Views & 2,000,000+ Engagement — $0.59 CPM
How we blew up a Langauge learning app in the US.
Colin Madden
Introduction
Running a ton of paid ads in non-US markets but couldn't crack the US user base they needed. Instead of pouring more into paid, we hired really good creators to produce organic content. Their winner scripts needed tweaking for organic—we made it happen.
The Struggle
Running a ton of paid ads in non-US markets but couldn't crack the US user base they needed. They had winning ad scripts but needed organic reach to complement their paid strategy.
The Breakthrough
Instead of pouring more into paid, we hired really good creators to produce organic content. Their winner scripts needed tweaking for organic—we made it happen.
The Result
27.5 million views with 2 million likes. Went from heavy paid spend to getting a CPM as low as 59 cents. Driving more US users than ever before. All in 30 days.
